The University of Arizona has signed a $60 million stadium naming rights deal with Casino Del Sol, creating a new record in Big 12 Conference history. SportsPro.com reports the naming rights partnership includes new exterior and interior branding, field logos and...
Just in time for the holiday shopping season, the real estate investment trust Simon Property Group (NYSE: SPG) has rolled out Simon+, a free rewards program that provides members with cash back, points and perks for shopping at Simon Malls and Premium Outlets and...
The luxury real estate firm Douglas Elliman (NYSE: DOUG) announced a strategic partnership with Watson, the New York City-based creative agency, for rebranding initiative designed to reanimate the company’s identity. The rebranding initiative will encompass...
A Phil Hall Op-Ed: The legendary showman PT Barnum is credited with the saying “There’s no such thing as bad publicity.” Having run my own New York City-based public relations agency for 10 years, I would amend that remark to read as follows: “There is no such...
Keller Williams Realty LLC (KW) has announced the appointment of Sandra Howard as chief marketing officer, effective Aug. 18. In her new role, Howard will focus on growing KW’s revenue via strategic marketing, branding, and communications-driven initiatives. Before...