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TikTok Account Impersonates Atlanta Realtors to Defraud Renters

TikTok Account Impersonates Atlanta Realtors to Defraud Renters

by Phil Hall | Apr 9, 2026 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

Realtors in the Atlanta metro market are being impersonated by a TikTok account that tries to shakedown unsuspecting renters with upfront fees for properties they do not represent. Atlanta News First reports at least two realtors had their photos and videos taken...
Realtor Becomes Viral Video Hit for ‘Walk Across Water’ Gaffe

Realtor Becomes Viral Video Hit for ‘Walk Across Water’ Gaffe

by Phil Hall | Nov 4, 2025 | News/Current Events, Real Estate News, WRE News Exclusive

A New York realtor has become a viral video star as she mistook a pool cover for a solid patio and literally walked on water. Newsweek reports Danielle Eyubeh stated the home she was showing was advertising as having a pool. But in this case, the pool was covered and...
Hits and Misses for the Real Estate Week of Feb. 24-28

Hits and Misses for the Real Estate Week of Feb. 24-28

by Phil Hall | Feb 28, 2025 | Commercial Real Estate News, Hits and Misses, News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

The CFPB changes its mind, two different approaches to EV charger installations and an eggs-cellent home selling approach. From the wild and wooly world of real estate, here are our Hits and Misses for the week of Feb. 24-28. Hit: Reining in the Litigation: This week,...
Buy a House, Get Free Eggs? Viral Video Highlights Unlikely Buyer Incentive

Buy a House, Get Free Eggs? Viral Video Highlights Unlikely Buyer Incentive

by Phil Hall | Feb 25, 2025 | News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

The intersection of real estate, TikTok and highly priced eggs overlapped into a newly popular viral video where a North Carolina real estate agent is promising free eggs as an incentive for a home sale. TikTok user @aaronc97_ documented this unlikely incentive when...
43-Year-Old Realtor Becomes Viral Hit Thanks to Video Edited by Gen Z Employee

43-Year-Old Realtor Becomes Viral Hit Thanks to Video Edited by Gen Z Employee

by Phil Hall | Jul 15, 2024 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

A 43-year-old North Carolina realtor became an unlikely viral sensation thanks to the 27-year-old video marketing manager at his company. Mike Hege, a 43-year-old realtor at Pridemore Properties in Charlotte, requested a video for presentation on his Instagram and...
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