Landingplace Hotels, the Bluffton, South Carolina-headquartered hotel franchisor, has launched two midscale, conversion-focused brands.
The Landingplace Suites brand is designed to bridge the gap between extended-stay hotels and furnished apartments, offering flexible 30-plus night stays without leases. Guests enjoy apartment-style suites with amenities that include outdoor spaces, community rooms, food trucks and live music.
The Landingplace Select brand is designed for short-term, high-traffic stays. It features pay-per-use housekeeping and an expanded grab-and-go market, with an emphasis on streamlined operations and efficiencies.
The company is focusing its development on urban and suburban markets with strong business, medical and university demand, where brand saturation limits new entry and creates a need for viable alternatives.
“As owners and operators ourselves, we’ve seen firsthand how rigid, outdated hotel systems fall short for today’s guests and owners,” said Jeremy Bratcher, CEO and co-founder. “We built Landingplace to close that gap — with brands designed for flexibility, simplicity and an owner-first approach, without compromising guest comfort or performance.”
Bratcher added, “According to Matthews Real Estate Investment Services, a commercial real estate investment services and technology firm, more than $5.8 billion in US hotel loans will mature in 2025, creating major refinancing pressure. At the same time, rising PIP costs, FF&E expenses and interest rates are making it harder for owners to stay compliant or reposition assets profitably. Our model gives owners a smarter path forward engineered for operational simplicity and scalability with cost-efficient PIP standards, lean operations and flexible conversions and new builds that help properties stand out in a crowded midscale market.”
