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Zillow (NASDAQ: Z, ZG) has introduced Virtual Staging, an AI-powered feature built directly into the Zillow Showcase listing experience.

According to the company, home shoppers viewing listing photos on its platform can tap a button, choose from curated design styles — including modern, Scandinavian, industrial, midcentury, luxury, coastal and farmhouse — while AI restyles the space, whether the room is empty or already furnished.

Zillow added that users can tap the circle arrow icon on the design style card to refresh the room in the same style, generating a new furniture arrangement for fresh inspiration. Once the staged image appears, shoppers can slide between views to see the transformation. Virtual Staging can also remove furniture entirely, helping shoppers see the home as a blank slate ready for their imagination.

Virtual Staging is the first major integration of technology from Virtual Staging AI, which was first introduced through Zillow’s October 2024 acquisition of that company.

“Buying a home is an emotional decision as much as a financial one,” said Amanda Pendleton, Zillow’s home trends expert. “Too many buyers overlook what could be the perfect home for their family simply because they can’t see past the furniture or design choices. Virtual Staging helps people envision themselves living in a space. It’s a new way to explore what a home could feel like, and a simple tool for agents to show off a home’s true potential.”