Compass Inc. (NYSE: COMP) has debuted Buyer Demand, a proprietary tool that enables the company’s real estate professionals and their home sellers to see the number of serious buyers within the Compass network who are searching for homes like the ones they are selling.
According to the company, the new tool visualizes real-time buyer demand across price points and property types by pulling data from saved searches and property collections across the Compass network. Buyer Demand is fully integrated into the Compass tech platform and agent workflow and can provide data-backed support for pricing, listing presentations, and early outreach.
The company added the tool will enable agents and their clients to identify dynamics across different price points, thus helping to make better pricing decisions and stronger property positioning.
“Buyer Demand gives our real estate professionals the ability to walk into a listing appointment with real-time visibility into serious buyers, allowing home sellers to see exactly how much interest exists for their home at specific price points,” said Compass CEO and founder Robert Reffkin. “It’s another example of how we’re investing in technology that reinforces the role of real estate professionals as trusted, data-driven advisors guiding their clients through one of life’s most important decisions.”
