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A Phil Hall Op-Ed: As the proverbial dust is settling on the National Association of Realtors’ (NAR) $418 million settlement, a growing number of voices are starting to complain loudly that the changes being enacted on the home selling structure will not bode well for homebuyers.

Under the terms of the settlement – which has yet to receive court approval – the listing agents can no longer advertise agent compensation on the multiple listing service. Also, realtors will be required to put forth a written agreement stipulating their services and the cost of those services with their buyers. While some observers believe this creates a new era of “transparency” – you see that word a lot in the mainstream media’s coverage of this story – those who know better are not convinced this is a great idea.

“I don’t see how the listing agent not disclosing what the seller is willing to pay to the agent working with the buyer creates a more competitive market,” said Dr. Ken H. Johnson, a real estate economist with Florida Atlantic University’s College of Business. “This settlement creates confusion, increases deal complexity, and possibly violates current state laws involving the interaction of real estate agents, buyers and sellers in the marketplace.”

Johnson added, “No longer advertising buyer agent commissions will only create a more confused and drawn-out transaction process as buyers, sellers and agents will have to negotiate the fee, who will pay for it, and how much will be paid by each party. Due to this added level of complexity, buyers will almost certainly have to negotiate with more sellers before they find the deal they are satisfied with. Thus, the house hunting period will extend for the average buyer.”

The new playing field is already looking uneven to certain buyer demographics. Last week, NAR asked the U.S. Department of Veterans Affairs to revisit its policies on the VA home loan program. Under the current policies, military personnel using the VA home loan benefit cannot compensate their realtor directly. This puts both the VA home loan program and the veterans who rely on it to gain access to homeownership at a big disadvantage.

The Consolidated Board of Realtists, which represents Black real estate agents in Southern California, argued that Black buyers will not benefit because the average net wealth of Black households is $27,000, compared to $250,000 for White households – that disparity contributes to the imbalance where the White homeownership rate at almost 74% while the Black homeownership rate is 45%.

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“The biggest impediment to Black homeownership is down payment and closing cost funds,” said Mark Alston, the organization’s legislative committee chairman. “This settlement serves to shift the buyer’s agent commission payment directly to the homebuyer when industry tradition and practice is that the listing agent shares the selling commission with the agent who is helping the homeowner sell the home. This change is devastating to Black homebuyers.”

The mainstream media is only adding to the confusion. CNN reported: “Many experts believe commission costs have been baked into home listings prices. Lower commissions could mean lower home prices.”

But that scenario seems ridiculous – why would sellers voluntarily lower their home prices because of the NAR settlement? What is the incentive for the sellers to seek lower profits? (Of course, CNN neglected to cite any of the “many experts.”)

Equally bizarre is the input from Deborah Kamin of the New York Times, who opined: “There’s no question that it will be easier for many consumers to negotiate an agent’s commission.”

Uh, says who? Negotiation is a two-way street, and buyers – especially those new to the market – have no leverage to force agents into commissions they would consider to be too low.

FAU’s Johnson – who, unlike Kamin, was a broker – warned that many buyers will be going into unfamiliar territory.

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“It’s a Venus Flytrap situation,” he said. “It may seem like a pretty good idea to buyers to go straight to the listing agent, but buyers are entering into situations where they may not be equipped to get the best deal possible. Going directly to a listing agent who represents a seller in a legal sense puts the buyer at an extreme disadvantage in terms of bargaining power and market knowledge.”

And lest we forget, there are more buyers than sellers on the market, and the new environment will give sellers more power over the surplus number of buyers seeking homes to buy.

“The changes brought on by the NAR settlement put power in the hands of the homeowner,” said Barbara Corcoran, real estate investor and “Shark Tank” star, in an Instagram posting. “Agent commissions are sure to become more competitive and the cost of selling a home will go down. But it’s hogwash to expect the cost of buying a home to come down. The real driver in today’s market is the shortage of homes and the too many buyers who want them. And if interest rates come down a point by year end, we’ll see home prices up another 10% as the buyers rush into the market.”

Phil Hall is editor of Weekly Real Estate News. He can be reached at [email protected].

 

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