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Survey: One-Third of Realtors Have Yet to Use AI Tools

Survey: One-Third of Realtors Have Yet to Use AI Tools

by Phil Hall | Sep 18, 2025 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

Nearly one-third of real estate professionals have yet to use artificial intelligence (AI) tools, while only 20% use them daily, according to the 2025 Technology Survey published by the National Association of Realtors (NAR). When survey respondents were asked about...
Zillow Rolls Out AI-Powered Virtual Staging Feature

Zillow Rolls Out AI-Powered Virtual Staging Feature

by Phil Hall | Sep 10, 2025 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

Zillow (NASDAQ: Z, ZG) has introduced Virtual Staging, an AI-powered feature built directly into the Zillow Showcase listing experience. According to the company, home shoppers viewing listing photos on its platform can tap a button, choose from curated design styles...
Fairway Home Mortgage in New Partnership with OpenAI

Fairway Home Mortgage in New Partnership with OpenAI

by Phil Hall | Sep 9, 2025 | News/Current Events, Real Estate Agent Tools, Real Estate News, U.S. Housing Market, WRE News Exclusive

Fairway Home Mortgage has announced a new strategic partnership with OpenAI, the company behind ChatGPT. According to the companies, Fairway will tap into OpenAI’s technology “to leverage cutting-edge capabilities in natural language processing, intelligent...
Crittora Introduces Tool for Combating Wire Fraud in Real Estate Closings

Crittora Introduces Tool for Combating Wire Fraud in Real Estate Closings

by Phil Hall | Sep 3, 2025 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

Crittora, a New Smyrna Beach, Florida-headquartered provider of fraud-resistant communication platforms, has debuted Qripton Verify, a document delivery solution designed to protect title companies, closing attorneys, and real estate professionals from cybersecurity...
A Phil Hall Op-Ed: So, You’re Thinking About Hiring a Public Relations Specialist?

A Phil Hall Op-Ed: So, You’re Thinking About Hiring a Public Relations Specialist?

by Phil Hall | Sep 2, 2025 | A Phil Hall Op-Ed, News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

A Phil Hall Op-Ed: The legendary showman PT Barnum is credited with the saying “There’s no such thing as bad publicity.” Having run my own New York City-based public relations agency for 10 years, I would amend that remark to read as follows: “There is no such...
Bright MLS Joins Georgia and Florida Listing Services in Data Sharing Partnership

Bright MLS Joins Georgia and Florida Listing Services in Data Sharing Partnership

by Phil Hall | Aug 28, 2025 | News/Current Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

Bright MLS has joined a partnership between First MLS and the Miami Association of Realtors that enables the subscribers of the multiple listing services to search and view lists across their respective markets. In this partnership, subscribers in the three services...
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