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Cleveland-headquartered CrossCountry Mortgage has named Jayma Banks as senior vice president of housing initiatives.

In this newly created position, Banks will focus on expanding affordable homeownership opportunities with community products including CCM Community Promise, CCM Smart Start and other down payment assistant programs. Banks is a 21-year mortgage industry veteran who held various leadership positions at Freddie Mac, most recently as a single-family sales and relationship manager.

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“There is a dire need for affordable housing in underserved communities,” said Banks. “I’m looking forward to using this new opportunity to focus on making homeownership dreams attainable to those who need it most, advancing greater equity in America’s housing system.”

Separately, CCM’s promoted Glen Lemeshev to chief revenue officer, with a focus on financial planning, product development and strategic partnerships. Lemeshev has worked at CCM for six years as a senior vice president and branch manager.

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