Collabra Technology has introduced a tool the company says will provide real estate agents with tools to build their digital sphere of influence. Called SphereBuilder, the company says its new offering offers data-driven insights, analytics, contant and tools for effective marketing.”
According to the company, the software is patterned after the consumer application Credit Karma. Real estate professionals start their SphereBuilder journey with SphereIndex, a real-time digital marketing analytics tool. A proprietary algorithm reviews an agent’s real-time online presence, including Facebook, Google, Instagram, TikTok, and Zillow, to create a SphereIndex Score. The score is compared against the SphereBuilder Local Pro Benchmark, which sets the bar for peak performance based on the digital marketing activities of top producers in the agent’s local area.
By comparing an agent’s SphereIndex Score to the Local Pro Benchmark, SphereBuilder provides agents with an understanding of how their digital marketing efforts measure up against the local competition, the company states. It also provides recommendations to improve their score, including claiming and building online profiles and using the all-in-one SphereBuilder platform to create automated and curated listing and non-listing content, share on social media, and develop paid advertising campaigns on Facebook, Google, and Instagram.
Instead of following the approach of typical sales-oriented, lead-gen platforms, SphereBuilder’s ultimate goal is to help real estate professionals become better marketers, expand their digital sphere of influence, and ultimately generate more word-of-mouth referrals.
“SphereBuilder solves an unmet need in the industry. For the first time, one platform provides agents with instant insights into their digital marketing performance, sets them on a clear journey, and automates and simplifies the creation, sharing and advertising of engaging content,” said Russ Cofano, CEO of Collabra Technology, operator of SphereBuilder. “We are excited to launch this revolutionary new platform to help agents build their personal brand, stay top of mind with consumers in an increasingly online world and ultimately become the ‘know, like and trust’ agent in their local community.”
;
