While the real estate industry is increasingly focused on private listings and off-market strategies, agents affiliated with The Real Brokerage Inc. (NASDAQ: REAX) are not detecting much interest in this subject with their clients.
According to the Miami-headquartered company’s March 2026 Agent Survey, 69% of agents said none of their clients asked to market their home privately, while an additional 23% reported that 10% or fewer clients expressed interest in off-market strategies.
Furthermore, 54% of agents said they would not recommend a private listing strategy for any of their listings. Among those who would consider it, 24% cited high-end or luxury properties as the most appropriate use case, while 21% said it may be suitable depending on specific seller needs.
Real’s agents were also cool to offering a “Coming Soon” period integrated with major home search portals. Approximately 37% of agents said they would not use these features or consider them not important – 21% do not use them and 16% say they are not important. Another 43% said such features are somewhat important but not a deciding factor, while 20% viewed them as very or critically important.
“There’s clearly more conversation happening across the industry around private listings, but the data shows adoption is still quite limited,” said Jason Cassity, chief growth officer of Real. “Agents are ultimately focused on what drives the best outcome for their clients, and today that often means maximizing exposure — while still keeping flexibility for more tailored strategies when needed.”
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