For the first time since its opening in April 1962, Dodger Stadium in Los Angeles has reportedly added a corporate sponsor to its official name.
Fox 11 Los Angeles reports the baseball venue will soon become known as Uniqlo Field at Dodger Stadium. The Tokyo-based clothing brand is the latest Japanese company to sign a marketing partnership with the Major League Baseball team, which has attracted approximately $70 million in Japanese marketing revenue thanks in large part to the popularity of star player Shohei Ohtani.
The financial aspects of the deal were not disclosed, although it is expected to include prominent signage at the stadium. The Dodgers are expected to make an official announcement on the rebranding ahead of Opening Day on March 26.
Photo courtesy MLB.com
