ERA Real Estate, a franchise brand within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio, has launched a season-long national media campaign across Major League Baseball (MLB) and Minor League Baseball (MiLB) games.
The national media campaign features a mix of ERA ads on MLB.TV, along with a social media approach and in-stadium local events with over a dozen MiLB teams. The first component of the media campaign consists of ERA advertisements that will broadcast across MLB.TV during live games throughout the 2025 baseball season during the most-watched MLB and MiLB games.
ERA is also launching its “On the Move” social media series as part of the campaign. Walker Buehler, starting pitcher for the Boston Red Sox, has been recruited for cross-branded social content. ERA is also working with local MiLB teams to host various “Day at the Park” events in-stadium happenings.
This is the first multifaceted media campaign for the brand. Cast Iron Media, which manages local inventory on MLB’s digital platform through an exclusive strategic partnership, facilitated the campaign.
“ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives,” said Alex Vidal, president of ERA Real Estate. “Our network was eager to elevate the ERA brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market. The baseball season offers an extended period to build brand loyalty while coinciding with our peak real estate selling seasons. We’re excited to dive into the baseball world and transform passionate baseball fans into enthusiastic raving fans of ERA Real Estate.”
