ERA Real Estate, a franchising brand within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio, has launched a new marketing campaign titled “It’s Time to Move Up.”
According to the company, the campaign rolled out with an initial presence on Facebook, Instagram and LinkedIn with assets that can be deployed locally by ERA affiliated brokers and agents. Key elements of the campaign include a customized social collection with local brokerage DBAs or business names, as well as a call for user-generated content to create highly personalized content within the local communities by capturing what it dubbed “#MoveUpMoments.”
“This campaign highlights our commitment to innovation and growth and reinforces our dedication to supporting our agents and brokers,” said Alex Vidal, president of ERA Real Estate. “This marks a new chapter in our journey as a brand, and we’re excited about the role it will play as we continue our growth in the months and years ahead.”
“By leveraging insights from our network and focusing on community engagement, we are poised to elevate the ERA brand and provide unparalleled value to our clients,” added Erin LeBan, senior director of field marketing for ERA Real Estate. “The ERA brand has been moving up throughout 2024, and this new elevation of the meaning and relevance of the brand through messaging and imagery is truly connecting us to the consumer journey.”
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