Flatiron Realty Capital LLC, a New York City-based private equity firm specializing in real estate lending, has rolled out IronLinc, an integrated system solution designed for real estate lending professionals.
Developed in-house by an engineering team led by Chief Investment Officer and Chief Technology Officer Christopher Wolpert, the proprietary software provides an end-to-end solution for managing deal pipelines, underwriting, and Customer Relationship Management (CRM) operations. IronLinc’s applications suite encompasses lead generation and CRM functions, loan application processing, access to the Iron Fund Broker Portal Platform, and an underwriting platform; servicing, asset management and accounting features are now in the beta stage.
The platform’s cloud-based infrastructure combines Microsoft Azure and Microsoft Graph to connect with familiar business applications, enhancing productivity and workflow. IronLinc operates as an independent service of the company, which is promoting it as a tool for simplifying and enhancing the lending process.
“We are excited to unveil IronLinc, which represents a critical step forward in transforming how the real estate lending world operates,” said Edward Ostad, founding partner. “As a private equity firm, we want to continue to create value through innovation, and IronLinc is an extension of our success in the real estate lending space. Our goal is to provide systems that enhance the experiences of our clients, brokers and real estate professionals, as the industry continues to experience rapid transformation brought on by AI and other new technologies.”
“As we continue to expand our origination business, we view the platform as a key to reaching our 2025 target of $1 billion of production across fix-and-flip, bridge and ground up construction loans,” added Robert Talas, founding partner.
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