Hilton (NYSE: HLT) has unveiled Apartment Collection by Hilton, a new lodging category within the company’s brand portfolio.
According to the company, Apartment Collection by Hilton will offer studio to four-bedroom furnished apartments in urban and suburban markets. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of this year, with initial properties in the US launched in partnership with Placemakr, an apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets.
Hilton stated that it expects to expand its apartment-style inventory over the next few years through the Placemakr partnership and through additional franchise agreements with new owners in the multifamily segment.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
