Homes Built For America (HBFA), the San Jose, California-based homebuilding division of The True Life Companies, has recruited Greg Balen as chief operating officer.
Balen has over three decades of experience as a builder, land developer, architect, contractor, engineer and asset manager. Prior to joining HBFA, he was chief operating officer for the US operations of Empire Communities, where he led a company-wide operational overhaul across five states. Balen also served as a regional president for Landsea Homes and executive vice president for New Urban West.
“Greg has vast experience leading teams in all facets of land development and home building, and is a tremendous asset to our growing organization,” said Scott Menard, president of HBFA. “With his background building everything from traditional single-family and multifamily homes to high-rise towers within small to large organizations, Greg is joining us at the perfect time in our growth trajectory. We are excited to welcome his executive leadership, field expertise and strategic insight to HBFA.”
