A London real estate brokerage is calling attention to its listings by featuring the Grinch in its property photographs.
The New York Post reports Legacy Property Consultants is standing out from their competitors with property photographs that include one of their team members dressed up as the dyspeptic Dr. Seuss character.
Brokerage co-owner Leila Matse-Orere acknowledged the idea was a variation of a similar marketing stunt from another firm.
“I was thinking about how we could differentiate our ads on property portals to stand out,” said Leila Matse-Orere. “We saw another agency featuring a panda character in their listings — and suddenly we had a flood of ideas. I said, ‘Why don’t we do the Grinch?’ — and Dennis [her husband], who wouldn’t usually agree to something like this, said, ‘Why not?’”
The brokerage found their idea was initially a tough sell, but one fun-loving client agreed to have the Grinch in its listings. The unlikely green model clicked with the online community and helped to move transactions – some Grinch listings generated as much as an 840% spike in online views versus the non-Grinch listings.
“The stats — it’s nothing we’ve ever seen before,” Matse-Orere added. “They’re going crazy. We had two or three properties rented out within hours of us posting the listing online.”
Photo courtesy of Legacy Property Consultants
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