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For the last few years, real estate agents have been working virtually nonstop as buyers and sellers took advantage of a red-hot market. With the market now shifting, agents may feel they need to work even harder to keep their momentum going. This is where the old adage “work smarter not harder” rings true. You want and need to be of maximum service to your clients and still have time for yourself.

Working with a real estate coach helps you establish and refine your soft skills, creating a stronger foundation on which you can build your business and be the confident professional your clients will come to rely on. Here are four tips from some of Buffini & Company’s experienced coaches.

 Create a strategic business plan

A strong business plan is the foundation of your business. A real estate coach can work with you on a plan that has structure and action steps to help you reach your personal and financial goals.

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Dave McGhee, vice president of coaching at Buffini & Company, says that working with a coach will help you sharpen your soft skills. These skills, such as negotiating, pricing homes and overcoming buyer and seller objections, will be critical to have in this changing market, he added.

 

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