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Keller Williams Realty LLC has expanded its global presence with the launch of a new master franchise in Bulgaria.

Led by Regional Operating Principal Pascal Duffy, the new franchise is currently initializing operations and is expected to open its inaugural market center during the first quarter of 2026. Bulgaria is the eighth country where the company opened a new presence during 2025.

“This year’s historic international growth reflects a vision that began more than 42 years ago with our co-founder, Gary Keller – one centered on empowering entrepreneurs,” said William E. Soteroff, president, Keller Williams Worldwide, the company’s international division. “Today, that vision is alive in every part of the world we serve, as we supply real estate agents with the models, systems, and culture they need to thrive. And, as we look ahead to 2026, we’re focused on building on this momentum, expanding purposefully and investing in our leaders.”