La Rosa Holdings Corp. (NASDAQ: LRHC) announced it will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents.
According to the Celebration, Florida-based company, this initiative is part of its efforts to integrate blockchain technology into real estate transactions. CEO Joe La Rosa stated the company will implement a 2% fee for agents who choose to receive cryptocurrency payments.
“We are proud to introduce this groundbreaking payment option, enabling agents to receive their commissions in cryptocurrency,” La Rosa said. “We believe that once we effectuate this plan, this move will not only position us at the forefront of technological innovation in real estate but also will deliver tangible benefits for our agents. In our view, cryptocurrency payments offer faster, more secure transactions with lower fees while providing the potential for income growth through the value appreciation of digital assets.”
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