The Los Angeles-based real estate platform Luxury Presence has launched Private Listings Hub, which is billed as a “secure, invite-only tool designed to help agents market off-market and pre-market listings.”
According to the company, agents can share the platform’s listings within their brokerage only, match one-to-one with agents who have qualified buyers, handpick a shortlist of agents, or broadcast to everyone on the platform. Private Listings Hub will match listings against over 300,000 active buyer needs, the company added. Private Listings Hub builds on Luxury Presence’s January release of the Brokerage Listing Network, a Clear Cooperation Policy-compliant solution for brokerages to manage office exclusives.
The new platform will roll out to existing Luxury Presence customers over the next three weeks. After that, it will become available to all qualified agents, including those not yet on the Luxury Presence platform.
“The MLS is a great tool, and for most sellers, listing publicly is the best way to get maximum exposure and top dollar,” said Malte Kramer, CEO of Luxury Presence. “But some sellers care more about privacy or want to test the waters before going public. Private Listings Hub gives agents a flexible way to market off-market and pre-market properties. It also gives them the control they need to follow the new NAR guidelines while still catering to each seller’s unique needs.”
