Marriott International Inc. (NASDAQ: MAR) announced the opening of its 100th property in Japan with the debut of the Four Points Flex by Sheraton Osaka Umeda.
The new property also marks the first offering of the Four Points Flex by Sheraton brand in the Asia Pacific market outside of China. The company collaborated with the global investment firm KKR (NYSE: KKR) on this endeavor, which is scheduled to expand into a total of 14 properties encompassing over 3,600 rooms in Japan through early 2025.
According to Marriott, the Four Points Flex brand is designed for the value-conscious consumer and provides essential amenities, complimentary Wi-Fi and a local breakfast option.
“We are thrilled to announce the opening of our 100th property in Japan and introduce the Four Points Flex by Sheraton brand to Asia Pacific through this strategic transaction with KKR,” said Anthony Capuano, president and CEO, Marriott International. “With 22 of our brands now present across 30 prefectures, Japan continues to be a dynamic growth market for us, making it the perfect place to continue expanding in the affordable midscale segment. As a world-renowned travel destination, Japan offers tremendous opportunities for us to expand into new segments, catering to the evolving needs of both domestic and international travelers.”