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As part of its strategy to rebuild relationships with the industry while polishing its tarnished image, the National Association of Realtors (NAR) has created a new position for senior vice president of industry relations, naming former New Jersey Realtors CEO Jarrod Grasso to the position.

According to the organization, Grasso “will spearhead NAR’s efforts to deepen engagement with state and local associations, MLS executives and other critical industry partners and ensure that the association remains at the forefront of innovation, collaboration and advocacy within the industry.” Grasso previously served as a NAR direct was the 2015 chairman of its Association Executives Committee. He was inducted into the NAR Association Executives Committee’s Dr. Almon R. “Bud” Smith Leadership Society in 2013 and received the William R. Magel Award of Excellence for excelling in his role as an association executive in 2020.

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“Investing in dedicated resources to facilitate state and local relations is critical to ensure we’re hearing real-time feedback about challenges leaders face so they can be addressed quickly,” said Nykia Wright, CEO of NAR. “Jarrod’s extraordinary reputation across the industry and with our national, state and local associations make him the perfect fit for this position. I am confident that his leadership will enhance NAR’s ability to serve realtors.”

“I am honored to join NAR in this pivotal new role and look forward to working alongside my association colleagues, our members and other industry partners to demonstrate how together we can create meaningful solutions for realtors,” Grasso said. “By fostering strong relationships and addressing critical industry priorities, we can help members remain indispensable to their clients and communities.”