The National Association of Realtors (NAR) has premiered “More Than Opening Doors,” a consumer-facing marketing campaign under its strategic platform Right by You.
Directed by Sophia Ray of Academy Films, the new multimedia campaign was developed in partnership with agency-of-record Uncommon Creative Studio. The campaign is designed to highlight the professionalism of NAR members by highlighting the organization’s Code of Ethics while emphasizing the members’ skills and expertise.
The fully integrated campaign spans video, audio, social, digital, search, and out-of-home media. Media outlets that will feature the campaign include the top streaming platforms – Netflix, Hulu, Disney+, Amazon Prime Video, Peacock, and YouTube – along with Spotify, iHeart, SiriusXM, and top podcasts such as “SmartLess” and “Stuff You Should Know.”
“One key pillar of NAR’s strategic plan is to reaffirm the REALTOR® brand as a trusted symbol of expertise, integrity and reliable service for consumers,” said NAR CEO Nykia Wright. “This year’s campaign educates consumers and differentiates NAR’s members as the gold standard in the industry, while at the same time helping members feel the full support of their NAR membership.”
