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UnidosUS, a nonprofit, nonpartisan Hispanic civil rights organization, has launched HOME (Home Ownership Means Equity), a new initiative that seeks to enable four million new Hispanic homeowners by 2030.

According to the Washington, D.C.-based organization, HOME will providing potential homeowners with the resources they need to navigate the home-buying process.

Wells Fargo (NYSE:WFC) is the first anchor funder of the HOME initiative as part of a larger, $25 million philanthropic investment in UnidosUS community-focused programs and nonprofit Affiliate partners to advance Latino homeownership – $10 million will support the development of the HOME initiative, matching a $10 million investment from UnidosUS, which plans a $100 million fundraising effort over the next seven years.

UnidosUS is also launching launch the first cohort of cities slated to receive targeted investments through the HOMEownership Solutions Network. The cities in the cohort include Chicago, Houston, Orlando, Phoenix and Stockton, California.

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Janet Murguía, president and CEO of UnidosUS, stated, “Our comprehensive strategy will help shape needed policy reforms while providing tools and resources Latinos need to successfully navigate the homebuying process. Bolstering Latino homeownership isn’t just smart policy; it will pay economic dividends to neighborhoods, communities and our country.”

 

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