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North Carolina Regional Multiple Listing Service (NCRMLS) announced its rebranding as Hive MLS.

With its rebranding, Hive MLS will continue to function as a centralized listing resource while rolling out new offerings under the Hive Solutions umbrella. This includes enhanced MLS tools to improve listing accuracy and transaction efficiency, training programs to help members stay competitive, data services that give subscribers real-time insights and market analytics, and community engagement tools designed to foster stronger connections between real estate professionals and their clients.

Hive MLS will officially debut at the North Carolina Realtors Convention & Expo in Wilmington from Oct. 19-22.

“Bees are nature’s ultimate team players, and their hive represents an unwavering model of efficiency and cooperation with humility,” said Daniel Jones, CEO of Hive MLS. “Our new name embodies our mission to create a supportive environment where associations, MLSs, real estate agents, brokers, and clients collaborate to succeed. We believe that working together can enhance the real estate experience for everyone involved.”

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“We believe we have created an ecosystem where everyone can thrive as part of the Hive,” Jones added. “Our new name represents a spirit of community and growth. It’s more than a name change – it conveys how we serve real estate professionals. Just like bees working together, our new marketing mantra ‘Powered by Hive MLS and Hive Solutions’ signifies that each independent and participating Association, MLS, or Broker is equipped with cutting-edge education, technology, and data to elevate their business operations to deliver successful results to their clients. Our new Hive brand name showcases our commitment to Associations and MLSs to maintain their independence with their subscribers while simultaneously turbo-boosting their efficiency. With Hive MLS, we’re taking this ethos to the next level, empowering our Associations, MLSs, and brokers with best-in-class solutions and support they need.”

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