The membership of the Canadian Real Estate Association’s (CREA) has voted to transition Realtor.ca into a for-profit subsidiary of the organization.
Realtor.ca holds a 50% market share in Canada. According to CREA, Realtor.ca will now be able to pursue new revenue streams that are not currently possible under the organization’s not-for-profit structure. The vote for the change occurred at CREA’s 2024 Special General Meeting,
“This decision represents a forward-thinking approach that reflects the evolving needs of both realtors and consumers,” said CREA CEO Janice Myers. “By transitioning Realtor.ca into a wholly owned subsidiary, 100% owned by CREA, we’re unlocking new opportunities for innovation and growth while ensuring realtors remain at the heart of the platform. We’re excited about the future of Realtor.ca and grateful for the trust and support of our members as we take this important step.”
Photo: Realtor.ca
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