Realtor.com has rolled out the Realtor.com+ home search platform designed in collaboration with multiple listing services (MLSs).
According to the company, the new platform enables professionals to search with MLS filters, share listings and chat with clients, and auto-plan tour routes. It also provides a protected search experience that maintains prominent agent, brokerage and MLS branding across every page, with no competing lead forms.
Furthermore, the platform offers agents real-time visibility into clients’ search activity and preferences, along with local market intelligence reports, and it delivers real-time chat and a direct connection for buyers to collaborate with their agent at every stage.
The platform is now live for all 20,000-plus subscribers of Canopy MLS in Charlotte, North Carolina, with 16 MLSs markets going live in the coming weeks and months.
“Realtor.com was born from the partnership between the National Association of Realtors and MLSs, and for three decades we’ve championed an open marketplace that delivers transparency and meaningful value to consumers and professionals,” said Damian Eales, CEO of Realtor.com. “Realtor.com+ modernizes that legacy by putting more powerful tools into more agents’ hands than any product in our history, keeping professionals at the center of the transaction, and giving MLSs the valuable AI-driven capabilities and member tools they need to lead the industry forward. But this isn’t just another tool – it’s a step forward in strengthening the marketplace, empowering MLSs and agents, and enhancing the search experience for consumers.”
