Redfin has introduced an artificial intelligence (AI) tool that enables users to engage in a back-and-forth conversation with its platform on home searching.
According to the company, users can describe what they want in their own words while following up on specific requirements for their search, such as the type of kitchen they want or with inquiries on preferred commute time and proximity to a school.
The tool is now available on Redfin.com and mobile web, with support for the Redfin iOS app launching in December.
The company added that early testing of the tool, which was built in partnership with the AI customer experience platform Sierra, found conversational search users viewed nearly twice as many home listings than those using standard search and were 47% more likely to request home tours or other homebuying services from Redfin.
“We always knew that a home search can feel like looking for a needle in a haystack,” said Ariel Dos Santos, Redfin senior vice president of product and design. “But conversational search lets us look across many more haystacks, with far more detailed information about the type of needle each user is looking for. We relied on search filters to define queries for years, but people share more about their preferences when it’s a conversation.”
