Redfin (NASDAQ:RDFN) has launched Redfin Max, a new pay plan for its agents.
According to the Seattle-based company, Redfin Max enables agents to earn competitive splits as high as 75%. The plan covers nearly all business expenses and provides agents technology, support, benefits and customer introductions from Redfin.com,
Redfin Max debuted in San Francisco and Los Angeles and the company said it plans to expand the plan “over time,” although a timeline related to specific markets was not released.
“For agents, this is going to feel like a whole new Redfin, uniting the earning potential of a big split with the world-class support, marketing, benefits and customers that only Redfin can offer,” said Jason Aleem, Redfin’s senior vice president of real estate operations. “Agents have always envied our tech platform and pipeline of customers, now they’ll see Redfin as a place where they can maximize their earnings and build a lifetime business. Our goal is to reward our top agents, who are among the most productive and experienced in California, and propel them to million-dollar earnings. Redfin Max has already helped us recruit top talent who recognize the potential of this model to power their career and change the industry.”
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