The New York City-based advertising firm Magnite (NASDAQ: MGNI) announced that REMAX LLC (NYSE: RMAX) selected the company to grow its commerce media business.
In a press statement, the companies said REMAX will use Magnite’s curation tools to “enrich media supply with its proprietary first-party homebuyer data, and package premium audience segments based on critical attributes such as income level, age, and homebuying stage. This approach enables advertisers and agencies to activate REMAX data against Magnite’s premium inventory, with the advantage of precise targeting and streamlined programmatic workflows.”
REMAX launched its media network last December to provide advertisers with a platform to connect with consumers.
“We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both,” said Abby Lee, executive vice president of marketing, communications and events at REMAX LLC. “We’re excited to work with Magnite to bring our commerce media strategy to life through the REMAX Media Network, and offer advertisers smarter, more powerful ways to reach the people making major life purchases with the right message at the right time.”
