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Just in time for the holiday shopping season, the real estate investment trust Simon Property Group (NYSE: SPG) has rolled out Simon+, a free rewards program that provides members with cash back, points and perks for shopping at Simon Malls and Premium Outlets and online at ShopSimon.com or the ShopSimon app.

According to the Indianapolis-headquartered company, members will be able to access exclusive offers, receive cash back and points for qualifying in-store and online purchases, and unlock curated rewards – including incentives from participating retailers, perks like valet parking, Santa photos and discounts on ShopSimon.com.

The company added Simon+ will provide key data and metrics to help inform future marketing strategies.

“Simon+ is the future of shopping rewards – and there’s truly nothing else like it,” said Lee Sterling, chief marketing officer of Simon. “As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return.”