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Sotheby’s International Realty has expanded into the Rochester, New York-area market with the addition of High Falls Sotheby’s International Realty.

The newly added firm is the company’s 60th office in New York State, with 23 real estate associates serving Monroe County and the surrounding areas. The firm is owned and operated by Robert Piazza Palotto, who brings more than 20 years of real estate experience to the company.

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“With a growing tech sector and proximity to major cities like Buffalo, Syracuse, and Toronto, there is strong demand for real estate. The Rochester region is appealing for a variety of reasons; it offers a high quality of life with a vibrant arts and culture scene, outdoor recreation opportunities, and excellent schools,” said Philip White, president and CEO, Sotheby’s International Realty. “I am thrilled to welcome High Falls Sotheby’s International Realty to our network and greatly look forward to supporting them.”

“It was important for us to align with a company that not only elevates our operations but also enriches the experience for our clients, adding tangible value to their real estate endeavors,” said Piazza Palotto. “Our mission is to enhance our clients’ real estate journey to the fullest extent by offering a tailored approach with unparalleled service. This union allows us to utilize our expertise and local knowledge while leveraging the prestige of Sotheby’s International Realty and its brand recognition, advanced marketing, and global access.”

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