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The fintech start-up Feesback has launched a real estate referral brokerage that is designed to help agents grow their business while helping their customers save money.

Feesback stated it was offering a “success-only model” that connects transaction-ready clients directly with agents. The company said it was different from lead platforms like Zillow or Realtor.com that sell agents access to unverified leads that may never convert. Feesback is free to join and does not require an upfront fee – agents pay only after a closing, while customers can receive up to 50% of their referral fee back in cash.

The company is currently running a pilot program in New York City, stating that it “partnered with top brokerages” while building a “waitlist of thousands of consumers and agents.” A rollout to additional markets is slated for 2026.

“Consumers are under immense pressure – families are being priced out of homeownership, and agents are spending more for leads that rarely convert,” said Shilen Arrow, founder and CEO. “Feesback was designed to fix both sides of the equation: putting money back in the hands of customers while giving agents risk-free, transaction-ready referrals.”

“Our mission is simple: help families keep more money in their pockets while empowering agents to spend their marketing dollars wisely,” Arrow added. “In these tough economic times, both sides deserve a fairer, more transparent system. Feesback was built to deliver that.”