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NAR Debuts ‘Right by You’ Advertising Campaign

NAR Debuts ‘Right by You’ Advertising Campaign

by Phil Hall | Mar 11, 2025 | Current News & Events, Real Estate Agent Tools, Real Estate News, WRE News Exclusive

The National Association of Realtors (NAR) has launched a new advertising campaign called “Right by You” that is designed to highlight the role of realtors in helping homebuyers. The first phase of the campaign, entitled “Don’t DIY,” shows the challenges of...
NAR Hires Advertising Agency to Help Improve Its Image

NAR Hires Advertising Agency to Help Improve Its Image

by Phil Hall | Dec 19, 2024 | Current News & Events, Market Snapshot, Real Estate News, WRE News Exclusive

The National Association of Realtors (NAR) has hired the advertising agency Uncommon Creative Studio to help recalibrate its image in the wake of a year’s worth of negative publicity. Ad Age reported that Uncommon – which has offices in New York City, London and...
RE/MAX Holdings Launches Commerce Media Network

RE/MAX Holdings Launches Commerce Media Network

by Phil Hall | Dec 18, 2024 | Current News & Events, Market Snapshot, Real Estate News, WRE News Exclusive

RE/MAX Holdings Inc. (NYSE: RMAX), parent company of RE/MAX LLC and Motto Mortgage, is launching a commerce media network. Working in partnership with the media agency Kontrol Media, the company’s RE/MAX Media Network is being promoted as a vehicle that creates “new...
Harris Launches Ad Campaign Touting Her Pledge to Build 3 Million New Homes

Harris Launches Ad Campaign Touting Her Pledge to Build 3 Million New Homes

by Phil Hall | Aug 30, 2024 | Current News & Events, Industry Updates, Real Estate News, WRE News Exclusive

Vice President Kamala Harris has begun an advertising campaign to highlight her pledge to build 3 million new homes over four years if she is elected president. The Associated Press reported the Democratic presidential nominee’s campaign is now airing a minute-long...
HUD Issues Guidance for Artificial Intelligence’s Impact on the Fair Housing Act

HUD Issues Guidance for Artificial Intelligence’s Impact on the Fair Housing Act

by Phil Hall | May 2, 2024 | Current News & Events, Real Estate News, WRE News Exclusive

The U.S. Department of Housing and Urban Development (HUD) released two guidance documents addressing the application of the Fair Housing Act to areas where the use of artificial intelligence poses particular concern. HUD’s guidance focuses on the tenant screening...
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