The National Association of Realtors (NAR) has launched a new advertising campaign called “Right by You” that is designed to highlight the role of realtors in helping homebuyers. The first phase of the campaign, entitled “Don’t DIY,” shows the challenges of...
The National Association of Realtors (NAR) has hired the advertising agency Uncommon Creative Studio to help recalibrate its image in the wake of a year’s worth of negative publicity. Ad Age reported that Uncommon – which has offices in New York City, London and...
RE/MAX Holdings Inc. (NYSE: RMAX), parent company of RE/MAX LLC and Motto Mortgage, is launching a commerce media network. Working in partnership with the media agency Kontrol Media, the company’s RE/MAX Media Network is being promoted as a vehicle that creates “new...
Vice President Kamala Harris has begun an advertising campaign to highlight her pledge to build 3 million new homes over four years if she is elected president. The Associated Press reported the Democratic presidential nominee’s campaign is now airing a minute-long...
The U.S. Department of Housing and Urban Development (HUD) released two guidance documents addressing the application of the Fair Housing Act to areas where the use of artificial intelligence poses particular concern. HUD’s guidance focuses on the tenant screening...
Pending Home Sales Slide to Nearly Three-Year Low as Buyers Pull Back
