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AvalonBay Communities and Equity Residential Reveal New Brand for Merged Companies

AvalonBay Communities and Equity Residential Reveal New Brand for Merged Companies

by Phil Hall | Jul 30, 2026 | Current News & Events, Industry Updates, Real Estate News, WRE News Exclusive

The multifamily developers AvalonBay Communities Inc. (NYSE: AVB) and Equity Residential (NYSE: EQR) announced that Vivmark Residential will be the new name of their merged company. In a press statement, the companies explained the name Vivmark derives from “viv, from...
Fairway Independent Mortgage Changes Its Name

Fairway Independent Mortgage Changes Its Name

by Phil Hall | Jul 2, 2025 | Current News & Events, Mortgage Information, Real Estate News, WRE News Exclusive

Fairway Independent Mortgage Corporation announced it is changing its name to Fairway Home Mortgage. The newly named Fairway Home Mortgage will highlight the tagline “All Roads Lead Home,” and will be rolling out a series of initiatives such as the website home.com....
Plaza Partners Rebrands as Resident

Plaza Partners Rebrands as Resident

by Phil Hall | Nov 30, 2023 | Current News & Events, International Real Estate News, Real Estate Investing, Real Estate News, WRE News Exclusive

Plaza Partners, a real estate investment, development, and management company focused on the Greater Toronto Area, has rebranded as Resident. According to the company Resident will continue under its new brand to “leverage its extensive in-house expertise and industry...
Peachtree Group Updates Corporate Brand

Peachtree Group Updates Corporate Brand

by Phil Hall | Sep 18, 2023 | Commercial Real Estate News, Current News & Events, Real Estate News, WRE News Exclusive

Peachtree Group, an Atlanta-headquartered investment firm focused on commercial real estate assets, announced a refreshed corporate brand designed to showcase the company’s investment and service platforms. The company has consolidated all its affiliated brands...

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