Peachtree Group, an Atlanta-headquartered investment firm focused on commercial real estate assets, announced a refreshed corporate brand designed to showcase the company’s investment and service platforms.
The company has consolidated all its affiliated brands under the Peachtree Group umbrella. The company stated this will unify its diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. Accompanying the new brand position is the new tagline “Guided by Intuition, Grounded by Expertise,” which signifies the company’s approach to investment strategies.
Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. The design symbolizes the company’s roots and growth since its inception in 2007.
“The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group’s journey,” said Jatin Desai, Peachtree Group’s CFO and managing principal. “The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success.”