The new horror film “Presence” is indulging in a guerrilla marketing stunt with a fake billboard in New York City highlighting actress Julia Fox’s role as a realtor. According to The Hollywood Reporter, the billboard is outside a lower Manhattan vape shop and shows...
The National Association of Realtors (NAR) has hired the advertising agency Uncommon Creative Studio to help recalibrate its image in the wake of a year’s worth of negative publicity. Ad Age reported that Uncommon – which has offices in New York City, London and...
RE/MAX Holdings Inc. (NYSE: RMAX), parent company of RE/MAX LLC and Motto Mortgage, is launching a commerce media network. Working in partnership with the media agency Kontrol Media, the company’s RE/MAX Media Network is being promoted as a vehicle that creates “new...
ERA Real Estate, a franchising brand within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio, has launched a new marketing campaign titled “It’s Time to Move Up.” According to the company, the campaign rolled out with an initial presence on...
A London real estate brokerage is calling attention to its listings by featuring the Grinch in its property photographs. The New York Post reports Legacy Property Consultants is standing out from their competitors with property photographs that include one of their...
Pending Home Sales Slide to Nearly Three-Year Low as Buyers Pull Back
