I’ll never forget the moment a close friend proudly showed me pictures of their newly purchased home. As I congratulated them, they casually mentioned how helpful their loan officer had been. My stomach sank. It wasn’t that they’d worked with another loan officer—it...
A real estate firm in Idaho is making local liberals an offer that it assumes they can’t refuse – free real estate listings for their properties if they move out of the state. Idaho Wild based in the Boise suburb of Eagle, put postings on Facebook and X that declare:...
A New Hampshire realtor has taken an old-school approach to selling a residential property – or to be more precise, a prehistoric approach. Jonathan Benton of East Key Realty is promoting a property in Londonderry, New Hampshire, by featuring a family of inflatable...
The real estate investment trust Simon Property Group (NYSE: SPG) has rolled out a new marketing campaign to bring consumers back to its shopping malls. The campaign, dubbed “Meet Me @themall,” seeks to reach different generations by tapping into nostalgia...
Realtor.com is expanding its buyer representation marketing campaign with a new initiative designed to promote the benefits of buyer’s agents to members of historically underserved and underrepresented communities. According to a press statement from...