Four new digital offerings designed to help real estate professional improve their operations are in the spotlight in this edition of Tech Trends.
Fair Housing Meets AI. Zillow (NASDAQ:Z, ZG) is releasing its open-source Fair Housing Classifier, which the company is promoting as a tool that “establishes guardrails to promote responsible and unbiased behavior in real estate conversations powered by large language model (LLM) technology.”
According to Zillow, Fair Housing Classifier focuses on mitigating the risk of illegal steering — the practice of influencing a buyer’s choice of communities based upon the buyer’s legally protected characteristics under federal law. The Fair Housing Classifier is designed to “encourage more equitable conversations with AI technology” by detecting questions that could lead to discriminatory responses about legally protected groups in real estate experiences, such as search or chatbots. The classifier identifies instances of noncompliance in the input or the output, leaving the decision of how to intervene in the hands of system developers, the company added.
“Since 2006, Zillow has used AI to bring transparency to home shoppers, powering tools like the Zestimate,” said Josh Weisberg, senior vice president of artificial intelligence. “We’ve made it our business to increase transparency in real estate — open sourcing this classifier demonstrates that advancements in technology do not need to come at the expense of equity and fairness for consumers. We’re offering free and easy access so that others in civil rights, tech and real estate sectors can use it, collaborate and help improve it.”
Cutting Edge Video Creation. planetRE has debuted new CRM capabilities for real estate and mortgage professionals to create full artificial intelligence (AI) generated videos using a library of AI avatars and voices along with user uploaded contents like images, video and text.
According to planetRE, users can easily add text, overlays, and titles, to move from one scene to another for a seamless flow of content within the AI video. Agents can create multiple projects, review the rendering before publishing and can edit professional-quality videos using crop, trim, rotate, and add multiple scenes, with different avatar and voices. Integration within CRM and Zapier like tools in the works will enable distribution of AI videos via email, text or social marketing.
“The new tool removes the costly barriers of traditional video production and editing by allowing users create professional videos quickly and easily, within minutes with no prior filming or editing skills,” said Subrao Shenoy, CEO of planetRE. “Agent marketing teams can unleash their creativity by customizing AI avatars to fit brand’s persona, while expressing any messaging through simple typed scripts.”
Educational Uplift. RESAAS Services Inc. (TSXV: RSS) (OTCQB: RSASF) has rolled out RESAAS Performance Masterclass, a new real estate education and agent accountability program exclusively for paying RESAAS Ultimate subscribers.
The program includes coaching, mentoring and training through a partnership with Realtor Collective. Randy Dyck, founder and CEO of Realtor Collective, will serve as head of agent performance at RESAAS and will spearhead the delivery of the program’s educational content and coaching.
“RESAAS Ultimate is more than just a platform; it’s a pathway to success,” said Dyck. “By combining RESAAS’ cutting-edge technology with Realtor Collective’s educational resources and community-driven approach, we will revolutionize how real estate agents learn, grow and succeed in the real estate industry. We are bringing the industry’s leading coaches to the RESAAS Ultimate and Performance Masterclass community.”
“Due to the changes within the real estate industry taking effect this year, real estate agents need more accessible and higher quality coaching,” added RESAAS CEO Tom Rossiter. “RESAAS continues to add value to its paying RESAAS Ultimate subscribers by constantly empowering them to become, and remain, top producing agents.”
Doing It Yourself, Online. Xome, an online real estate marketplace and an indirect wholly owned subsidiary of Mr. Cooper Group Inc. (NASDAQ: COOP), announced its DIY sales platform, which is designed to provide investors with full transparency and control from their property listing to post-closing, all in real time and with no seller’s fees or agent required.
Xome’s new self-service capability allows investors to directly list their properties on the company’s proprietary online auction platform, which reaches a network of over 875,000 potential engaged in competitive bidding. Xome’s team of real estate professionals is available to assist sellers through the end-to-end selling process.
“We anticipate that the real estate landscape is going to continue to evolve rapidly, and Xome plans to be at the forefront of that change,” said Mike Rawls, CEO of Xome. “Investors are looking for options when it comes to buying or selling a home, and they want to be more in control of the process. That’s the reason we are constantly optimizing our platform—to meet buyers and sellers not only where they are, but where they want to be.”
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