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There are two complaints about the traditional real estate process; it can be somewhat slow and costly. Unreal Estate aims to change all that by bringing real estate into the 21st century. They’re shaking up the industry by digitizing transactions to increase efficiency and save their clients money. And, behind the scenes, they’re using ATTOM data to power it.

Here’s a closer look at how it works:

Taking on Real Estate with Efficiency in Mind

Before Kyle Stoner, Founder and CEO of online real estate firm Unreal Estate, ran startups, he got his start in the auto industry. His job was to watch people assemble automobiles and to help them find ways to work more quickly. Since measuring improvement was his main focus, he soon became very skilled at analyzing processes and streamlining them to maximize efficiency.

Years later, he’s applied those same skills to the real estate industry.

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