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VRComfort Labs Inc., a provider of virtual reality technology, announced it is seeking an exclusive strategic business partnership with a high-end/luxury home real estate sales organization.

The company stated its new real estate partner would be provided with exclusive location rights to its new enterprise fully immersive VR GREATS (Guided Real Estate Agent Tour System). The complete VR GREATS platform for a real estate sales office will include two, single-person enterprise VRComfort Vue immersion stations for clients; one non-immersive station will be utilized by the real estate agent. The client station utilizes a modified Pimax 8K+ VR headset, while plans are underway to evaluate the Pimax Crystal with a migration path to the Pimax 12K. The agent station will utilize a 70″ OLED mobile display with the ability to toggle between the client and agent’s point of view while conducting the tour.

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Company founder John Deters defined VRComfort Labs as “a research and development company, not an expert in any vertical market, including luxury home real estate. To successfully introduce the VR GREATS platform, a business partnership with an established luxury home real estate firm is essential. The partnership will provide VRComfort Labs access to a vast amount of market knowledge and input based on years of first-hand experience.”

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