In August 2022, Zillow and Opendoor announced a multi-year partnership, bringing them together to transform how people initiate their move. The two companies announced that homeowners in Atlanta and Raleigh have a new way to explore multiple home-selling options on Zillow. Customers who start their selling journey with Zillow can now simultaneously request both a cash offer from Opendoor and an estimate of what their home could sell for on the open market with a local Zillow Premier Agent partner.
“A recent Zillow survey found nearly a third of Americans were surprised by the emotional toll of selling their home,” said Matt Daimler, Zillow senior vice president of product. “We want to simplify the process by providing sellers all their home-selling options in one place. Customers can now easily get both a cash offer from Opendoor and a market-price estimate to sell on the open market with a local Zillow Premier Agent partner on Zillow– and then make the decision that works best for their situation.”
Customers visiting Zillow can explore selling options themselves, or they can work with one of Zillow’s licensed advisors to guide them through their options so they can sell their current home and move into their next one. Once a seller explores each option and decides which is best for them – whether to receive a cash offer from Opendoor or sell on the open market with a Zillow Premier Agent partner – they can use the service as a standalone offering or in tandem with other Zillow home shopping services, such as financing through Zillow Home Loans, working with a Zillow Premier Agent partner to buy their next home, or, when it’s available, closing with Zillow Closing Services. This new product experience plans to launch in additional markets nationwide in the coming months.
“Selling a home can be stressful and full of unknowns for many people, but selling to Opendoor is simple, certain, and on the homeowner’s timeline,” said Brian Tolkin, Opendoor vice president of product. “An Opendoor sale means no home showings, no home prep or making repairs and none of the hassle that can come with a traditional listing. With this new Opendoor experience on Zillow, consumers can explore their selling options and choose one that meets their needs.”
This new solution is one more of the buying and selling services available on Zillow’s platform, including on-demand touring, financial and mortgage resources, as well as high-resolution listing photos, an interactive floor plan with embedded virtual tour, downloadable floor plans, and aerial photos from ShowingTime+.
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