Zillow Group (NASDAQ:Z, ZG) has unveiled an updated design of the for-sale property listings on its website and app.
According to the Seattle-based company, the new design presents a wider, single-scroll format designed to make it easier for home shoppers to find information. The new layout also introduces a media section at the top of the page for an improved presentation of photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home’s photography.
“The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information,” said Jenny Arden, chief design officer at Zillow. “We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them.”
In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that’s home facts and features, a cost calculator or the Zestimate history. Zillow is also introducing a new “Home Loans” tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans, and track their loan status in a single setting.
“Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home,” said Matt Daimler, senior vice president of product at Zillow. “With this update, we’re helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need. We’re already seeing an impact: Customers are saying it’s easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans.”
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Had a very good experience with a Zillow loan officer. She was very sharp and articulate. Really knew the finance end of a transaction. Home sale did not close, but was not fault of the loan process. Buyer bought a vehicle that no longer allowed their debt to income to budget.