Share this article!

In a year of swollen costs and constant budget squeezes, many people kick technology investments into the long grass to weather the storm of the current economic downturn. However, according to Deloitte, avoiding all technology investments can be rather short-sighted, especially for industries as data- and marketing-heavy as real estate.

With that in mind, we created a list of five technology tools that won’t drain your budget, yet will still help you stay efficient throughout the crisis.

Real Estate Listing Websites

The first relatively budget-friendly investment that property agents should consider is to create a branded listing website or to post your properties on a listing platform. Nowadays, it just doesn’t make sense to invest in other technologies if nobody can see your listings online. Plus, not having to be physically present for the initial home/ office viewing is what your customers appreciate the most: In fact, in 2021, of home-seekers relied on the Internet in their home search.

Specifically, a branded listing website can:

  • Enable you to introduce new listings to the public faster and more efficiently.
  • Reduce the time your team spends on administrative tasks.
  • Capture new leads from your listings directly into your CRM or deal management system (if you have one).
  • Offer user-friendly property search features to your customers.

What’s more, when compared to traditional channels, marketing properties online can deliver a return on investment of up to 112%, as well as help agents reach a broader target market in a shorter period of time.

As a solid proof of concept, according to the 2022 DNA of CRE by Buildout survey, only 15% of real estate professionals reported that they would decrease their budget and investment in listing services. For comparison, 44% planned to maintain their budget at the same level.

Booking.com

Сhat GPT

Chat GPT is an AI-based tool that has been making waves globally with its conversation-like AI capabilities. Despite the fact that it’s not yet widely adopted in real estate, it could relieve some of your basic (but time-consuming) tasks, such as:

  • Writing descriptions for property listings.
  • Generating text for social media posts.
  • Creating marketing emails based on the information you feed into them.
  • Creating detailed guides about specific neighborhoods.

 

Reset password

Enter your email address and we will send you a link to change your password.

Get started with your account

to save your favorite homes and more

Sign up with email

Get started with your account

to save your favorite homes and more

By clicking the «SIGN UP» button you agree to the Terms of Use and Privacy Policy

Create an agent account

Manage your listings, profile and more

By clicking the «SIGN UP» button you agree to the Terms of Use and Privacy Policy

Create an agent account

Manage your listings, profile and more

Sign up with email