Source: Forbes —
We have recently seen some blockbuster acquisitions of internet real estate, in the form of premium dotcom domain names. NFTs.com was acquired for a reported $15 million and HubSpot acquired Connect.com for $10 million. Over the last few years, exact match keywords have become important, valuable digital assets, and signify a transformational shift in the way premium domain names are valued.
In the BG (Before Google) era, most people navigated the web by typing a keyword or domain name into their browser. Having a world-class domain name and brand was almost like owning a “TV network,” but one that is global and without walls. Initially, the focus was on one-word, generic domain names that represent a massive global category, such as Sweepstakes.com or Home.com.
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