Nestfully, a new industry initiative built for consumers and powered by brokers and MLSs, has reached the initial launch stage and is now available to millions of consumers in nine of the most populated states in the U.S.
“Giving consumers unbiased, ad-free search results is the right consumer experience,” said Jim Kubasko, Regional VP at Howard Hanna Realty. “Nestfully enables brokers to deliver the most accurate listing data to consumers in the most natural and impactful way, something critical for consumer, broker and agent success.”
A joint venture between Bright MLS and CRMLS, Nestfully is joined by REcolorado as a participant for the initial launch, with BeachesMLS and the Miami Association of Realtors joining as participants in the second quarter of this year.
REcolorado President & CEO Gene Millman said, “When REcolorado was approached to join the most innovative MLSs in the country to participate in Nestfully, we enthusiastically said yes. The chance to join a united, industry-operated consumer portal is something that is overdue and will benefit the entire industry along with homebuyers and sellers.”
With the addition of Beaches and Miami, Nestfully now has five of the nation’s 16 largest MLSs as participants. “The site delivers the benefits of Nestfully to millions of consumers – with no advertising or hidden fees – and connects them directly to the agents and brokers who know the properties best,” said Brian Donnellan, Bright MLS President & CEO. “We tested this in the Bright footprint while concepting Nestfully in 2021, and we delivered over 30,000 consumer connections – with an aggregate sales volume of nearly $9.4 billion – to brokers and agents at no cost.”
“BeachesMLS is proud to participate in Nestfully and provide South Florida consumers with the most current, comprehensive and accurate MLS data available,” said Dionna Hall, CEO of BeachesMLS and Broward, Palm Beaches & St. Lucie Realtors. “We know that consumers want accurate information, and they want it quickly, and Nestfully provides just that.”
Nestfully launches with a web and responsive mobile web experience, with native iOS and Android apps coming as fast follows in Q2.
Art Carter, CRMLS CEO said, “Since first announcing Nestfully in January, we’ve successfully delivered today’s launch in an incredibly fast and deliberate timeframe. And, we’re just getting started. We are executing quickly, using data to drive our decisions, and this is just the first step in what is going to be an extremely exciting journey in the coming months and years.”
Teresa King Kinney, CEO of Miami Realtors and SEFMLS said, “As the largest REALTOR Association in the U.S. and one of the largest MLSs, Miami is excited to participate in the launch of Nestfully. The Nestfully experience is exactly what the brokers in our market have been wanting to service consumers, and approval was fast-tracked by the Miami leaders who are anxious to provide Nestfully for our Southeast Florida MLS and markets.”
Constellation1, a source of front and back office and data services for the real estate industry, provides technology services for Nestfully. “We are excited to support MLSs in the development of Nestfully.com,” said Andrew Binkley, President of Constellation1. “With the ultimate goal of providing a smoother real estate experience for consumers, powered by brokers and MLSs, Nestfully.com will deliver the most up-to-date and accurate MLS data to consumers navigating the largest transaction of their life.”
In addition to having five of the top 16 MLSs in the nation as participants, the Nestfully team is in active discussions with over a dozen large MLSs that are looking to participate in this industry-led portal.
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