Kim Hoffman Named President at Adfitech

Share this article!

Adfitech Inc., a subsidiary of Mortgage Connect, announced the appointment of Kim Hoffman as its new president.

In her new job, Hoffman focus on strengthening Adfitech’s core service offerings and furthering product offerings supporting capital markets. Hoffman succeeds Dru Jacobs, who will remain an adviser to the company before he transitions to a new opportunity.

Hoffman was previously head of mortgage operations at SoFi. Earlier in her career, she held chief operating officer roles at Envoy Mortgage and Morgan Stanley Home Loans

“Kim brings a track record of strong leadership and industry experience,” said Mortgage Connect CEO Jeff Coury. “Her knowledge of the entire mortgage life cycle and deep experience with secondary market transactions form the perfect combination to elevate Adfitech to its next chapter of strategic growth. Kim’s impressive background and commitment to operational excellence and service delivery will assist Adfitech in the next phase of its bright future.”