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RE Cost Seg, a New York City-based provider of cost segregation studies for real estate investors, has recruited Zac Prince as CEO.

Prince was formerly the founder and CEO of BlockFi, a cryptocurrency financial services business. RE Cost Seg’s existing leadership team is staying with the firm, with former CEO Melanie Baldridge transitioning to chief operating officer.

“We’re thrilled to have Zac join the team at RE Cost Seg,” said company co-founder Nick Huber. “His experience leading high-growth teams in technology businesses will be a significant value add for the next phase of RE Cost Seg’s growth and expansion. We’re going to be investing heavily into our technology and infrastructure to continue enhancing the speed and quality of our reports while maintaining our market-leading prices for clients.”

BlockFi filed for the chapter 11 bankruptcy protection in November 2022, blaming its problems on the “significant exposure” to Sam Bankman-Fried’s FTX. Prince told the cryptocurrency news site CoinDesk that he toyed with starting a new crypto company but added that “my wife advised against it due to the craziness and volatility of the crypto industry. She suggested I do something less high-octane.”

 

 

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