Realm Global has published a new white paper on how luxury real estate professionals can transition into the new age of artificial intelligence (AI).
Titled “Intelligent Luxury: How AI Is Redefining Trust, Taste, and Timeless Value,” the paper is co-authored by Realm founder and CEO Julie Faupel and Asha Saxena, AI strategist and CEO of Women Leaders in Data and AI. The authors state that the new technology alone will not reshape the industry, but real estate professionals who understand how to use these tools in an ethical and responsible manner will set a new standard for service when dealing with high-net-worth individuals, global developers, or brand partners.
The white paper also introduces the concept of the Augmented Advisor, which is described as a new model of leadership in luxury real estate where the agent’s human expertise is empowered, not diminished, by intelligent systems. Case studies on how early adopters are already using AI to anticipate client needs, detect timing cues, and deliver more meaningful outcomes are included.
“There’s no sense in waiting for AI to deliver some perfect solution to client experience,” said Faupel. “The most powerful transformation in this industry won’t come from automation—it will come from how advisors use these tools to be more human, more strategic, and more in tune with what really matters to their clients.”
The white paper is now available online.
